Just a better experience, for both sides.

When you have a wealth of information on your site, yet you still field questions from customers, something isn’t working.

Beacon Athletics, a leading seller and manufacturer sports field maintenance equipment, built a reputation as not only the go-to for products, but a resource for groundskeeping expertise. Their site is packed with product information, educational how-tos, and tried & true tips. Hundreds of pages of content covering everything from turf management to equipment selection. But customers were still calling and emailing with questions already answered on the site.

After installing JustAsk WP, their new AI web assistant started handling routine questions — and even more complex questions about things like techniques or approaches specific to their location. Product specifications, maintenance recommendations, best practices ... whatever is on their mind comes directly to them. No more searching, assessing results, clicking through, reading, then checking out another search result... and so on.

The result was immediate answers, more customer engagement and less repetitive work for the sales team — a better experience for both sides.